Direct-to-consumer jewellery brand GIVA is gearing up to raise Rs. 450 crore in fresh capital as it looks to expand its retail footprint and diversify offerings. The new funding round is being led by Creaegis, which will invest Rs. 235 crore, with participation from existing investors including Premji Invest, Epiq Capital, Edelweiss Discovery Fund, and Usha Dalmia Trust

GIVA, a leading Indian direct-to-consumer jewellery brand founded in 2019, is set to significantly expand its physical retail presence, with plans to open over 500 offline stores across the country. This move comes in response to the growing demand for its silver jewellery and aims to enhance the customer shopping experience

The revenue growth was driven by improvement in marketing efficiencies, leveraging of the omni-channel sales network and strong product launches